Digital Detox CampaignDigital Detox Campaign

Two campaign visuals that ask different generations to unplug: "Scroll away or break away" and "Escape the screen".

Campaign visuals made to inspire different generations to unplug and reconnect with real life.

In the first, a young man breaks free of a rope of endless scrolling and steps onto a floodlit football pitch. "Scroll away or break away" sets out the choice: leave the loop behind for physical activity and real experience.

The second speaks to an older audience. A person meditates on their bed beside a phone with no connection, as a portal opens onto a sunlit forest. "Escape the screen" is about finding quiet by stepping away.